You can choose the content management system that best meets your content’s needs when you know the site’s content’s direction and potential requirements. Content mapping aids technology selection.To Contents ↑ Why create a content map?Ĭontent maps are designed to help you start writing content with a clear understanding of your site’s goals and the content you need to produce. Luckily, we can give you an idea of a content map that resonates with your audience using the suitable content mapping template. However, before you can write all of that content, you must first create a content map. Website Content Mapping involves planning web pages, blog posts, and offers you’ll publish on your website then determining which buyer personas those pages and posts will serve. We’ve divided this cycle into three stages for our Content Mapping guide: Awareness, Consideration, and Decision.Īwareness: the user has realized and expressed symptoms of a potential problem or opportunity.Ĭonsideration: They’ve clearly defined and named their problem or opportunity.ĭecision: They’ve defined their solution strategy, method, or approach. You need to know who someone is and where they are in the conversion funnel (i.e., how close they are to converting). Depending on your industry, you may have as few as one or two personas or as many as dozens. The most effective buyer personas are based on market research and feedback from your actual blog readers or shoppers (through surveys, reviews, etc.). They help you better understand your audience, making it easier to tailor content to different groups’ specific needs, behaviors, and concerns. Buyer personasīuyer personas are a made-up, generalized depiction of your ideal website user. Let’s take a look at these two characteristics right now. The buyer’s lifecycle, i.e., how close they are to making a purchase.A buyer persona is a fictional character who represents the person who will consume the content.The goal of content mapping is to target content based on:
It envelopes the type of person who will consume the content and their lifecycle stage. How can you more effectively guide customers through the customer journey?Ī content map is a strategy for delivering the appropriate content to the relevant users at the right time.How does your content help customers in getting what they need at each stage?.Where does your content engage customers in the funnel?.It helps you link each piece of content to a specific conversion funnel stage and visualize opportunities to meet your audience’s needs better.Ĭreating a content map will help you understand: Proper content mapping strategically lays out the customer journey and shows how every content affects and supports the customer journey. Pick the best type of content for each phase of the customer journey.What You Need to Get Started with Content Mapping.
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