Hina launched TEENA in 2010 with a one tailor facility and a modest one-rack preview that received instant approval from clients and jumpstarted her career: "The necessary boost motivated me to up my game There’s been no looking back since." As time moved on I got deeper into the world of fashion design," she recalls. "I’d always get raving comments on my dress sense. She knew early on she wanted a fashion house of her own. Hina looks at her work from a strictly business point of view – a LUMS MBA trains you to do exactly that and Hina has one in her kitty. That’s the bottom line, critics be damned. Sitting at her comfortable studio in Gulberg, I’m aware that one of the most frequently sold out lines at the PFDC or FP Lounge is her label. "I want a label everyone in the family is aware of," reveals Hina and she has achieved that. She wanted to replace customary bridal attire with a diverse range of silhouettes that may not go down to well with the faint of heart, but then for her market, which is the Punjabi mundi, it works just fine because Punjabi women may be a lot of things, but faint of heart they’re not. Hina Butt’s mantra is to just keep on doing her own thing.
The image portrayed of her as a fly-by-night designer may be skewed, but her OTT designs have made her the subject of derision amplified by her turn to politics.
"I wanted to to bring a bigger legislative change on issues like domestic violence and child marriage." This is something Hina Butt is clearly very proud of and she has bigger plans. Working alongwith Maryam Nawaz Sharif, PML-N has recently introduced a youth business loan scheme aiming for 50 per cent loan coverage for women. ‘We’ refers to other people in that all-powerful party in the Punjab. We are striving hard to come up with bills in favor of women empowerment in the assembly."
"The educated and privileged class should come forward and claim responsibility in bringing a change. As an MPA and a business woman in her own right, Hina has come forward as a strong advocate for women entrepreneurship. This connect with the populace is what’s helping her play that trickier field of politics. "My work may not be well understood in the league of big names but it has mass appeal," says Hina. How about being categorized as a time-pass designer with those LV and Gucci kurtas? "I don’t think being beautiful helps achieve success in any field," she says matter of factly. Throw the comparison at Hina and she dismisses it completely. Also, being very pretty and rather young doesn’t help, as Hina Butt clearly is. Yet, it is the prolific world of fashion that ensures the spotlight on Hina Butt politics remains a man’s world where they are the loudest and get heard more. Today she is sitting on a growing business and honing her skills in politics – Hina ‘Teena’ Butt is a sitting MPA for the ruling party PML-N. She is the unbelievable designer who churned out kurtas with LV and Gucci monograms! "How could she?" screamed the style gurus but the point is that Hina Butt simply went ahead and just did it. Throw in the mantle of "fashion designer" and it becomes even tougher, especially when Hina Butt is hardly a favourite with the it-girls and fashionistas that rule Lahore society. There’s more to Hina Butt than just her pretty face, but it’s hard to look past those Barbie doll looks and take her as a serious entity. Fashion designer, entrepreneur, MPA – Hina Pervaiz Butt continues to surprise and go from strength to strength as her label Teena becomes a fashion label to be reckoned despite the naysayers she inspires with her spunk and attitude
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